Store Locator

Roll over image to zoom in or Click to enlarge



What The Customer Wants You To Know

Product Code: 4103

295

Author Ram Charan
Publisher Penguin
Language English
ISBN No. 9780670081851
Binding Hardcover
No of Pages 178
Age Group

More than ever, these days, the sales process often turns into a war about price -- a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems. Instead of starting with your product or service, start with your customer's problems. Focus on becoming your customer's trusted partner, someone he or she can turn to for creative, cost-effective solutions that are based on your deep knowledge of your customer's values, goals, and problems. This powerful book will teach you: -- How to gain a deeper knowledge of your customer's company, including costs, values, and how decisions really get made -- How to help your customer improve margins and drive revenue growth -- How to focus on your customer's customers -- How to work with other departments in your own company to customize better solutions -- How to make price much less of an issue Someday every company will listen more closely to the customer, and every manager will realize that sales is everyone's business, not just the sales department's. In the meantime, this eye-opening book will show you how to get started.

Quantum Learning
Blink The Power of Thinking Without Thinking
You Can Win
In the Wonderland of Investment
Corporate Divas
The Fresh Brew
Employees First, Customers Second
Corporate Chanakya
Leadership In The Era Of Economic Uncertainty
It's Not What You Sell, It's What You Stand For
The New Sales Manager
Smart Trust
The One Thing You Need To Know
Think Big- Make It Happen In Business And Life
Chasing the Dragon : Will India Catch up with China?
A Very Indian Approach to Management
Something For Nothing- Why we do the things we do
The Master-Key To Riches
Management Mantras
The World Is Flat
Copyright 2014 © Books and Beyond